Brand development

Brand development is key to what our company does. We achieve this through top line marketing strategies and a passionate team.

We develop our brands by addressing the markets needs and opportunities, identifying our key product benefits and USP’s, defining our packaging design and pricing, our route to market and creating brand building initiatives and promotions to achieve our goals. We look in for the best partners and believe in sustainable relationships. Our strengths and services include importation, product development, production, logistics and sales.

Sales

We aim for the long lasting success of all the products we develop, import and launch.

Before launching or distributing any product we will define a launch strategy. Based on target audience, market and product life phase we identify the right channels for launches and expansion of sales.

Distribution

Reliable distribution is essential when launching a new product. Empty shelves don’t make anyone money. That’s why we only work with the best logistics partners. On top of that we have a 24/7 backup system, so we can find a solution quickly when we need one.

Brand

The best products are often made by inspiring companies. They have unique identities, an inspiring philosophy and the drive to change or define the future. These ambitions are attributes consumers can identify with. The local identity, and all local communications have to be in line with the global identity of the brand.

Support

Every new product needs sales support. Whether it is sampling or a regional, local or national ad campaign; in store, outdoor or Public Relations, for every product launch we’ll define an appropriate launch strategy.